Collective Liquidity, a new, better way to monetize your unicorn stock and options


  • image descriptionFaster and easier than a stock sale
  • image descriptionDefer taxes to maximize liquidity
  • image descriptionReduce risk through diversification
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How Collective Began

The Collective team has been building better private market liquidity solutions for many years. But, despite being the founders, operators and technologists behind today’s leading private market platforms, we felt we still hadn’t solved many of the market’s problems. Private market trading remains slow, uncertain and expensive; transactions remain painful for most participants (if they can transact at all). We thought there had to be a better way to connect capital with shares. And we believe it’s a problem worth solving. A better private capital market means a more efficient venture economy to nurture the innovators and companies making our lives better each day.

What Comes Next

In the coming weeks, Collective will be launching a new kind of asset management platform to bring scalable, efficient liquidity to the private market. On their first visit to our site, unicorn shareholders will be able to monetize their shares and/or options easily and on better terms than available from the existing alternatives. Investors will finally have efficient, transparent, liquid access to the private growth asset class. Companies will be able to provide reliable liquidity to their employees and other shareholders without losing control over the market for their shares.

While the details of our solution can’t be made public until our launch, we can say that our solution integrates debt and equity platforms in a unique way that enables shareholders to keep more of the value they helped create. If you’d like to be kept up to date on our launch, leave your email below – we will be happy to keep you in the loop.


Greg Brogger | CEO

Before launching Collective, Greg founded SharesPost, the world’s first and largest marketplace for private growth equities. SharesPost and Forge merged in 2020. Prior to SharesPost, Greg launched and led the Nasdaq Private Market. Greg was also a co-founder of TrueCar (Nasdaq: TRUE) and Internet Brands (Nasdaq: INET). He is an angel investor through his incubator, BrightHouse. He began his career as a securities lawyer at Wilson Sonsini Goodrich & Rosati. Greg received his BA from UC Berkeley, his JD from the University of Pennsylvania, and MBA from The Wharton School. Greg serves on the Board of Forge, NextCar and Ownera. - gregbrogger

Shay Finkelstein | CTO

Prior to Collective, Shay co-founded and was the CTO of Securitize Ltd, a fin-tech leader in the field of blockchain based digital securities. Before co-founding Securitize, Shay was CTO in several other startups and was among the founding team of SpiceVC, the first tokenized venture fund. Shay also founded and managed DataPhase, a Tel-Aviv based software development company specialized in creating bespoke technological solutions for startups and institutional clients. - shayfinkelstein

Jeff Nazzaro | Chief Capital Officer

Prior to Collective, Jeff was CEO of the Corporate Division and Head of Global Payments for PagaTodo, a leading Latin American FinTech. Previously, Jeff was with Goldman Sachs for almost twenty years as Managing Director in the Securities Division where he developed and led a global team covering top institutional investors. He earned his MBA in Finance from the Wharton School and his BA from Union College in Economics and Spanish Literature. Jeff is currently an investor and member of the Board or Directors at PagaTodo Holdings. - jeffreyrnazzaro

Erika McKiernan | CFO

Before joining Collective, Erika was the CFO of SharesPost where she was responsible for financial and human resources. Before joining SharesPost, Erika was the CFO at PENSCO Trust Company, a multi-billion dollar custodian specializing in alternative assets. Prior Finance roles include senior-level positions at Opus Bank’s broker dealer, SBIC Fund, and tax and audit assurance work at Eisner Amper and Harb, Levy & Welland LLP. Erika holds a Bachelor’s of Science from California Polytechnic State University, San Luis Obispo. - erika-mckiernan

Cyndi Rodriguez | Chief Legal Officer

Cyndi was most recently Chief Legal Officer of SharesPost. Prior to that, Cyndi was Chief Legal Officer of The Nasdaq Private Market, a leading provider of liquidity programs to private companies, Before Nasdaq, Cyndi was at the U.S Securities & Exchange Commission for 12 years, where she held senior positions within the agency including Deputy Chief of Staff to two Chairmen. Prior to the SEC, Cyndi was practicing in a large Texas-based law firm based. - Cyndi_Rodriguez