Our Team

The reason we've built Collective Liquidity

We believe unicorn shareholders deserve fast and easy access to liquidity and diversification

The Collective team has been building better private market liquidity solutions for many years. But, despite being the founders, operators and technologists behind today's leading private market platforms, we felt many problems remain unsolved. Private market trading remains slow, uncertain and expensive; transactions remain painful for most participants (if they can transact at all). We thought there had to be a better way to connect capital with shares. And we believe it's a problem worth solving. A better private capital market means a more efficient venture economy to nurture the innovators and companies making our lives better each day.

At Collective Liquidity, we're on a mission to free the wealth of unicorn shareholders so they can take control of their financial future.Greg Brogger, CEO & Co-Founder
Management
Greg Brogger's portrait

Greg Brogger

CEO & Co-founder

Before launching Collective, Greg founded SharesPost, the world’s first and largest marketplace for unicorn equities. SharesPost and Forge merged in 2020. Prior to SharesPost, Greg launched and led the Nasdaq Private Market and the SharesPost100 Fund. Greg was also a co-founder of TrueCar (Nasdaq: TRUE) and Internet Brands (Nasdaq: INET). He began his career as a securities lawyer at Wilson Sonsini Goodrich & Rosati. Greg received degrees from UC Berkeley, the University of Pennsylvania Law School, and The Wharton School. Greg has served on the Board of Forge and is a current Board member of Ownera.

Shay Finkelstein's portrait

Shay Finkelstein

CTO & Co-founder

Prior to Collective, Shay co-founded and was the CTO of Securitize Ltd, a fintech leader in the field of blockchain-based digital securities. Before co-founding Securitize, Shay was CTO of several other startups and was on the founding team of SpiceVC, the first tokenized venture capital fund. Shay also founded and managed DataPhase, a Tel Aviv-based software development company specializing in creating bespoke technological solutions for startups and institutional clients.

Erika McKiernan's portrait

Erika McKiernan

CFO & Co-founder

Before joining Collective, Erika was the CFO of SharesPost where she was responsible for finance and human resources. Before joining SharesPost, Erika was the CFO at PENSCO Trust Company, a multibillion-dollar custodian specializing in alternative assets. Prior finance roles include senior-level positions at Opus Bank’s broker dealer, SBIC Fund, and tax and audit assurance work at Eisner Amper and Harb, Levy & Welland LLP. Erika holds a BS from California Polytechnic State University, San Luis Obispo.

Jeff Nazzaro's portrait

Jeff Nazzaro

Chief Capital Officer & Co-founder

Prior to Collective, Jeff was CEO of the Corporate Division and Head of Global Payments for PagaTodo, a leading Latin American FinTech. Previously, Jeff was with Goldman Sachs for twenty years as Managing Director in the Securities Division where he developed and led a global team covering top institutional investors. He earned his MBA in Finance from The Wharton School and his BA from Union College in Economics and Spanish Literature. Jeff was a member of the Board of Directors at PagaTodo Holdings.

Adam Pratt's portrait

Adam Pratt

VP Marketing

Prior to Collective Liquidity, Adam was Head of Marketing at Nasdaq Private Market, responsible for all marketing and communications with an emphasis in digital acquisition. Before joining Nasdaq Private Market he was at Forge Global and SharesPost as Director of Marketing, leading all digital marketing efforts. Prior to his marketing roles within FinTech and the secondary market he ran a marketing team at an eCommerce company in the UK.

Board Members

Greg Brogger

Board member

Before launching Collective, Greg founded SharesPost, the world’s first and largest marketplace for unicorn equities. SharesPost and Forge merged in 2020. Prior to SharesPost, Greg launched and led the Nasdaq Private Market and the SharesPost100 Fund. Greg was also a co-founder of TrueCar (Nasdaq: TRUE) and Internet Brands (Nasdaq: INET). He began his career as a securities lawyer at Wilson Sonsini Goodrich & Rosati. Greg received degrees from UC Berkeley, the University of Pennsylvania Law School, and The Wharton School. Greg has served on the Board of Forge and is a current Board member of Ownera.

Lawrence Butler

Board member

Mr. Butler is a successful entrepreneur with a combination of financial and operating experiences including, gas stations and convenience stores, real estate, marketing, and venture capital. Larry is the owner and Managing Member of Convenience Acquisition Corp., LLC an operator of gas stations and convenience stores in northern California. Larry is the largest shareholder and Managing Member of Awestruck Marketing Group, LLC a company he founded in 2000. Larry is an investor in numerous commercial and residential real estate projects and is a board member and chair of the finance committee for Ascendigo Autism Services, a Carbondale, CO based provider of services to children and young adults on the Autism Spectrum. Larry graduated from the University of Pennsylvania in 1984 and earned his MBA from the University of California at Los Angeles in 1989.

Ross Kestin

Board member

Mr. Ross Kestin is a Founding Partner & serves as Chief Executive Officer at Aliya Capital Partners. He serves as Board Member at Collective and betr and as an Advisor to Kodiak. An MBA graduate of Bar-Ilan University with a B.A. from Brandeis University, he began his career at Bank Leumi in New York in 1999, followed by positions at SAIS Swiss Alternative Investment Strategies Group in Zug, Switzerland, Tamir Fishman Asset Management in Tel Aviv and HSBC Private Bank (Suisse) SA in Geneva. A founder of Fortune Financial Strategies SA, a family office based in Geneva, he served as its CEO until 2015 when he founded Fortune Partners Group LLC in Miami. He is fluent in English, Hebrew, Portuguese, Spanish, and French.

Scott Painter

Board member

Scott Painter is a serial entrepreneur in the automotive space. He has launched several innovative companies built on transparency and digitalization that have disrupted and transformed the industry. In 2020, he co-founded NextCar, a full-service fintech and insurtech platform for delivering flexible and affordable vehicle subscriptions to consumers profitably at scale. In 2016, he co-founded Fair, a direct-to-consumer fintech company that introduced used vehicle subscriptions. Fair pioneered the Car-as-a-Service (CaaS) category by offering affordable, convenient, and flexible car subscriptions to consumers.

Philip Trahanas

Board member

Philip Trahanas is a private investor with over 25 years of experience in the financial world spanning operations, investment banking and private equity roles. Philip spent 15 years at General Atlantic, a global growth equity platform, working across a spectrum of industries and investment types, including business services, outsourcing, software, applied technology, real estate and telecom/internet. Before General Atlantic, Philip worked within Morgan Stanley's Investment Banking division. Philip holds a B.E. in Electrical Engineering from The Cooper Union for the Advancement of Science and Art. He attended the University of Pennsylvania for his advanced studies and received an MBA from the Wharton School, where he graduated as a Palmer Scholar, and an M.S. in Engineering from the Moore School of Engineering. Philip has held a multitude of board seats over time for public and private companies as well as philanthropic institutions globally.

Investment Committee

Ross Kestin

IC member

Mr. Ross Kestin is a Founding Partner & serves as Chief Executive Officer at Aliya Capital Partners. He serves as Board Member at Collective and betr and as an Advisor to Kodiak. An MBA graduate of Bar-Ilan University with a B.A. from Brandeis University, he began his career at Bank Leumi in New York in 1999, followed by positions at SAIS Swiss Alternative Investment Strategies Group in Zug, Switzerland, Tamir Fishman Asset Management in Tel Aviv and HSBC Private Bank (Suisse) SA in Geneva. A founder of Fortune Financial Strategies SA, a family office based in Geneva, he served as its CEO until 2015 when he founded Fortune Partners Group LLC in Miami. He is fluent in English, Hebrew, Portuguese, Spanish, and French.

Matthew Luckett

IC member

Matthew Luckett is a seasoned alternative investor, with direct experience in hedge funds, venture capital, private equity and real estate. He has been an active board member of a number of private companies and non-profit organizations throughout his career. He currently serves on the board of Interprivate II (Nasdaq: IPVA), Misen, and Podchaser. Most recently, Matt was a General Partner of Balestra Capital, Ltd., a multi-billion dollar global macro investment firm. He joined the firm in 2004 as a Co-Portfolio Manager of Balestra Capital Partners (BCP), the firm’s global macro hedge fund and served on the investment committee of Balestra Spectrum Partners (BSP), the firm’s fund of funds.

Jeff Nazzaro

IC member

Prior to Collective, Jeff was CEO of the Corporate Division and Head of Global Payments for PagaTodo, a leading Latin American FinTech. Previously, Jeff was with Goldman Sachs for twenty years as Managing Director in the Securities Division where he developed and led a global team covering top institutional investors. He earned his MBA in Finance from The Wharton School and his BA from Union College in Economics and Spanish Literature. Jeff is a member of the Board of Directors at PagaTodo Holdings.

Andy Sessions

IC member

Andy is the founder and Managing Director of Intercept Ventures. He has over 30 years of technology company experience, including investing, advising and banking. Previously, Andy was a founding partner of Thomas Weisel Partners, the co-founder of Thomas Weisel Venture Partners, and a General Partner at TCV. Andy holds a BA from Stanford and an MBA from Harvard Business School.

Philip Trahanas

IC member

Philip Trahanas is a private investor with over 25 years of experience in the financial world spanning operations, investment banking and private equity roles. Philip spent 15 years at General Atlantic, a global growth equity platform, working across a spectrum of industries and investment types, including business services, outsourcing, software, applied technology, real estate and telecom/internet. Before General Atlantic, Philip worked within Morgan Stanley's Investment Banking division. Philip holds a B.E. in Electrical Engineering from The Cooper Union for the Advancement of Science and Art. He attended the University of Pennsylvania for his advanced studies and received an MBA from the Wharton School, where he graduated as a Palmer Scholar, and an M.S. in Engineering from the Moore School of Engineering. Philip has held a multitude of board seats over time for public and private companies as well as philanthropic institutions globally.

Advisory Board

Cyndi Rodriguez

Advisor & Co-founder

Cyndi is currently the CLO, GC & Corporate Secretary at Nasdaq Private Market. Previously, she served as the CLO at SharesPost and Collective Liquidity, and the Deputy GC at Nasdaq, Inc., overseeing legal and compliance at each company. Prior to that, Cyndi was at the SEC where she held several senior positions, including as the Deputy Chief of Staff. Cyndi also serves on the Board of Advisors of Vested and Astrella. She has degrees from the University of Texas at Austin and the University of Texas School of Law.

Chris Lalli

Advisor

Chris is the Managing Member of Cap Accel Management LLC, an advisory and consulting firm focused in the FinTech, Marketplace and Alternative Lending space. Previously, Chris was Co-Head of Capital Markets at SoFi. Prior to SoFi he was a Managing Director and the West Coast Head of Fixed Income Sales at Goldman Sachs where he worked for 25 years. He is a CFA Charterholder and holds a BA degree from Pomona College.