Webinar with Rockefeller: The Pre-IPO Stock Decisions That Matter Most
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Most of the wealth you build from pre-IPO equity is decided long before your company's IPO or sale. In this Collective Insights Series fireside chat, Brenda O'Connor (Managing Director, Rockefeller Global Family Office) and Timothy Laffey (Head of Wealth Strategy & Planning, Rockefeller Capital Management) walk through the wealth-management decisions that matter most for pre-IPO company executives and employees - option exercise, liquidity, tax, and diversification - and how to manage a concentrated position in your employer's stock.
Brenda interviews her colleague Tim on the choices that quietly shape your after-tax outcome, and why the most important moves usually happen in the years before a liquidity event, not the days around it.
WHAT BRENDA AND TIM DISCUSS
- How timing beats the transaction: the equity decisions (when to exercise, 83(b) elections, holding periods) that quietly shape your after-tax outcome.
- The tax window that narrows at IPO: QSBS, charitable-gift timing, and valuation discounts that can disappear once there is a public price.
- Wealth-transfer moves that cost more after the exit: using the pre-IPO window before valuations and discounts move against you. • Paper wealth vs. usable wealth: lockups, blackout periods, and the cash-flow gap when taxes come due before you can sell.
- Managing concentration: reducing single-stock risk when one company is most of your net worth, and why diversification usually has to happen gradually.
- Private-market exchange funds: how employees can reduce over-concentration through diversification without triggering capital gains tax.
DISCLAIMER
This conversation is for educational purposes only and is not investment, tax, or legal advice. Brenda O'Connor and Timothy Laffey participated in their professional capacities to share wealth-planning perspectives; their participation is not an endorsement of Collective or its products. Consult your own advisors before making decisions about your equity.


